Google’s 2025 Search Changes: What Marketers Need to Know About AI Overviews

If you thought Google Search was changing fast before, 2025 might have you doing a double take. The days of just “ranking #1” are fading away, replaced by a search reality where AI Overviews and conversational, context-rich answers sit front and center. So, what does this mean for marketers, SEO pros, and anyone who relies on Google to reach customers? Let’s break […]

What is SEO? What are the types of SEO?

Search engine optimization, or SEO, is a set of tactics and strategies used to raise a website’s ranking and visibility in search engine results pages (SERPs).  The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various on-page and off-page elements to make the website more appealing to search engines like Google, Bing, and […]