What is SEO? What are the types of SEO?

Search engine optimization, or SEO, is a set of tactics and strategies used to raise a website’s ranking and visibility in search engine results pages (SERPs).  The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various on-page and off-page elements to make the website more appealing to search engines like Google, Bing, and […]