Ecommerce Development
What Are The Important Features Of Ecommerce Websites?

What Are The Important Features Of Ecommerce Websites?

An ecommerce website’s success doesn’t depend solely on its product or service quality. Other factors like its marketing and an attractive site play an essential role too. Including the must-have features in a site is a major game-changer. It can easily strengthen your business game besides boosting customer experience and satisfaction. A successful e-commerce business is user-friendly, provides customer satisfaction, and reaches the right audience through effective marketing strategies.

Following are the important features for an e-commerce website. 

1. Business Logo

Creating a strong first impression involves using your company logo as a key communication tool. Position the logo prominently in the header, ideally near the left side. Also, consider the format, background, and size for optimal visibility.

2. User – Friendly Design

A well-designed user interface is essential for an e-commerce website. Customers prefer to buy products only if the website’s user experience is good. Customers are more likely to purchase a product if they can find it quickly and with minimal effort. Every customer looks for this most important feature when browsing an ecommerce site. A user-friendly design enables people to navigate smoothly through the site. It ensures a seamless experience. Prioritizing a clear, simple, and high-quality homepage is crucial for increasing traffic. Essential features include a search bar, a well-designed navigation bar, and a responsive website design.

3. Site Search

Adding a site search option could make your ecommerce website more user-friendly. Online shoppers use the search bar to find products on e-commerce websites. The user can search for the desired product or services immediately without navigating. A search bar is an essential feature for any online store. 

4. Shopping Cart

A shopping cart is a necessary component of every e-commerce website. This is where your customers view the summary of their purchase, add or remove products to the cart, change quantities, choose shipping options, enter promos, or keep shopping. A shopping cart is one of the parts of an ecommerce website. 

5. High Quality Photos and Videos

Product photos and videos are vital for your website design. High-quality images showcasing every detail help customers make informed decisions and reduce return rates. Ensure your photos are well-lit, professionally taken, and detailed to aid in selecting colors, varieties, or sizes.

6. Sort and Filter Options

The key is to provide buyers with an organized list for sorting and filtering, allowing them to focus on choosing a product rather than sifting through options. Filters help customers quickly narrow their search based on preferences. Proper placement of sort and filter options is crucial; they should be easily accessible and seamlessly integrated into the website’s user interface.

7. Secure and Multiple Payment Options

The payment option is one of the most important ecommerce website features. A trusted ecommerce store should have a secure payment option. Customers should be given the possibility to select from a list of various payment options and choose one based on their preference.

Another important feature of an e-commerce store is a Multiple Payment Options. If any difficulties in  payment methods customer will likely leave their shopping carts, which leads to a loss in sales. As well as to accepting credit card and debit cards, store should also accept internet banking and cash on delivery. So, customer to select their preferred payment method. 

8. Product Review

Product review and rating are the most popular strategies for increasing trust for the brand and also user-generated content on ecommerce sites. Most  online shoppers decide whether or not buy a product based on rating and review written by other customers. The most important factor in purchasing a product on an e-commerce site is the review and rating.

9. Order Tracking

A trustworthy e-commerce websites should have tracking features execute and send timely notification to the customers about the status of their order. Online shoppers want to be able to track their products from the moment they are shipped, so include these information in website estimate time of arrive, notifying in the event of delivery delays, this can improve the customer experience and brand reputation of your e-commerce business.

10. Swatches

Swatches is a powerful features of an e-commerce websites. Swatches represent thumbnail images having specific patterns, shapes, and colours for product variety.  Swatches on e-commerce websites improve user experience through visual information and also help to find the right product easily.

The best e-commerce features aren’t limited to the ones mentioned above. You can add more based on your budget and business needs. When you’re ready to set up your store, choose a reputable e-commerce website design company with extensive experience and a clear understanding of your business requirements to provide the best solution. 

At Arabinfotech, a leading E-commerce Website Design Company in UAE, We design effective  E-commerce websites and implement marketing strategies to help you achieve your business goal.