Website Design
Innovative Web Design Trends for 2022

Innovative Web Design Trends for 2022

In this digital age, having a well-designed website is essential. For some businesses, it’s the only method to reach their target audience. Modern online designs, on the other hand, go far beyond simple aesthetics. Especially in today’s world, when search engines prioritize user experience. As a result, it’s important to combine design with website functionality to provide visitors with a memorable browsing experience.

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There are a few web design trends you should be ready for in 2022 if you want your website’s performance to improve in the future:

1. Personalize the Customer Experience

When customers visit your website, they want a personalized experience. If you own an eCommerce business, it might be a good idea to hire a trusted website design and development company that can provide you with useful advice for your website. For companies who would contact you for the services, you’ll need to dig into your analytics and figure out some generalizations about your typical site visitor.

As a good first step to a more personal experience, collect the information they’ll share and greet them by name. People are often reluctant to disclose too much information with a business they haven’t interacted with before, so limit the number of form fields you include.

2. Optimize for Voice Search

Voice search is aimed at active users of tablets and smartphones. This is because these devices are focused mainly on voice communication, with the help of a microphone. Start by focusing on long-tail keywords, understanding the questions your target audience asks and providing clear, straightforward language.

Although voice search isn’t commonly used on many websites, it is supported by browsers like Chrome and Bing. As the capability becomes more popular, expect more companies to implement it. In the future, voice search will be used for quick searches, contactless page navigation, and free handling of various options.

3. White space medley

People expect to see a variety of websites in the future, not just colorful ones. We’ve all seen websites that are simply over cluttered. While elements are not put at random, it might feel like it. Many websites that try to do too much end up with:

  • Too much content on a single page
  • Text that is not properly formatted
  • Unnecessary items that are taking up the white spaces
  • Finding information using such an interface is difficult
  • Colors for fonts and backgrounds are used incorrectly

What websites should have, on the other hand, is the total opposite. Visitors want some space while focusing on their reading the texts and searching. They don’t want to be feeling restrained with distractions and additionally stressed. To avoid this in 2022, concentrate on a clean design that takes advantage of the use of white space.

4. Minimalism

Minimalism is a famous web design approach that is both classic and trendy.

The minimalist design style is a combination of aesthetics and functionality. Every design element, such as images and fonts has a function. The idea is to eliminate any unnecessary design flourishes until you’re left with the essentials.

The following are some of the common characteristics of minimalism in modern web design:

  • User-friendly and intuitive navigation
  • Color schemes that are limited to four or fewer colors
  • The use of typography as a design element seems creative and bold
  • Avoiding the use of overly animated transitions
  • Instead of heavily textured themes, use simple, flat backgrounds

For a one-page website, minimalism is a common design choice because the clean aesthetic matches the length of the content.

5.  Dynamic Scrolls

Scrolling may have gone out of favor in recent years, but it is certainly not extinct and is making a comeback.

In fact, ‘ScrollyTelling’ or narrative visualization, is a popular trend right now. As you scroll and read page content, this type of web design gives you delightful small visual treats, such as inset images, typeset columns, and subtle animations.

ScrollyTelling is a hot trend today and will continue to be in the future, especially as the focus on brand storytelling increases. Furthermore, users’ interest and engagement are increased because they don’t have to do anything other than scroll to interact with the page content.

6. Video Backgrounds

A move toward videos and animations as web page background is complementing the flat design trend. 

The result of this trend is a more interactive, dynamic, and immersive kind of web browsing experience. This is made possible by the faster Internet and easier loading times, and it pushes the limits of what’s possible in web design.

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Get in touch with us now to see how we can assist you to get ahead of your competition with a website ahead of the current trends and maybe even setting a new one! If you need any help or are looking for a web design company in Dubai, do not hesitate to contact Arabinfotec. Our experts will assist you in creating a custom website that meets all of your business’s needs and objectives.

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